The Core Principle of the program:
A “marriage" of the order-taker and order-maker is often the best outcome for both the customer, and the organization. This is the foundation of the Orders and Opportunities Sales Training Program.

Very often order takers confuse activity with accomplishment. Order taking, no matter how skillfully done, cannot create the kind of growth for the brand or product that is required in today’s competitive sales environment.

The organizations challenge is to develop a sales force that has exceptional skills in both order-taking as well as preparing the way for new lines

Sales people are often stuck in the old way of making sales and often do not have the skills to up-sell or solve customer's problems by consulting with them, not just selling them.

Convert your sales           teams from                  Order-Takers to      Order-Makers

Program Goals
To provide skills and tools for excellent order-taking combined with the ability to recognize and skillfully introduce new business.

Program Deliverables
Sales Manager’s and their teams will learn skills to:
Mine for opportunities
Introduce new lines in a way that excites and sells
Overcome their fears and “Ask for the Business” with confidence
Bridge the gap between order taker and order maker
Plant seeds for placing future business using the 3-step skill set, Get, Give and Gain.
Approach the un-served marketplace and expand territory
Apply the Visual Merchandising Model to create greater sell-through for their customers
Organize the sales process and route planning for maximum productivity
Use Promotions to convert into quick-win sales.
Deliver a 3-point selling technique that creates consistency of message on Features and Benefits and in a way that it will be heard.
Understand organization KPI’s and what activities will be key to reach or exceed their KPI’s.
Measure their own performance with a daily scorecard

Take sales to a whole new level
Armstrong McCall - President of Sales discovered that the sales teams were taking orders as though they were working at a hamburger joint—instead of helping address the client’s business problem? He led the company's sales team through the Align4Profit “Orders And Opportunities Sales Model” - with dramatic results.

The new approach has enabled them to further penetrate existing customer accounts with new line placements, expand the customer base with new prospects and increase overall sales.

Make the sales for the execution of the strategy: Sales Plan Execution for Sales Managers Program Orders and Opportunities Sales Training Product Training Order Entry/Technical Training Operations Policy and Procedure Review Spirited Customer Service Program

              Highly Participative
              and Interactive